My Projects
UI UX
What’s for dinner?” — a simple question that often turns into endless back-and-forths, last-minute grocery runs, or mismatched meals. To solve this everyday chaos, I designed a meal planning and coordination app that brings families, housemates, or even individuals onto the same page. The app helps users plan, organize, and prepare meals with ease — turning decision-making into collaboration, and mealtime into something everyone looks forward to.
Publication/Print Design
Vinyl is more than just music — it’s culture, history, and timeless design. For my publication design module, I created a coffee table book that explores the story of vinyl: its origins, its evolution, and its enduring relevance in today’s digital age. Blending rich visuals with curated narratives, the book celebrates iconic records of all time while capturing the tactile, nostalgic charm that makes vinyl a lasting symbol of sound and style.
Branding
For this project, I developed an electric car brand with a radical promise: it charges itself using sunlight. The challenge was to craft a modern identity that feels clean, approachable, and rooted in design and sustainability — while highlighting the ease of urban driving. Explore how I shaped the future of mobility into a brand experience.
Digital Marketing
In today’s crowded digital landscape, brands live or fade by the strength of their campaigns. For this project, I explored the marketing journey of an established lifestyle brand, DailyObjects, conducting in-depth research on its existing strategies and campaigns. Building on these insights, I developed a fresh campaign tailored to their identity — and then pushed the challenge further by rebranding and designing a complete digital marketing strategy for an emerging brand, Tea Better. This dual approach let me experiment with both established market positioning and the excitement of crafting visibility from scratch.
Illustration
For my illustration project, I designed a year-long calendar inspired by Warli art, one of India’s most iconic folk art traditions. Using illustration as the primary medium, the calendar reimagines this tribal art form in a contemporary context — blending its symbolic motifs and storytelling with modern design sensibilities. The result is not just a functional calendar, but a cultural artifact that celebrates heritage while adding an artistic touch to everyday life.